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| 005 | 20171002052931.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2006 gw | s |||| 0|eng d | ||
| 020 |
_a9783540447290 _9978-3-540-44729-0 |
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_a10.1007/978-3-540-44729-0 _2doi |
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| 035 | _a0000003160 | ||
| 035 | _a(DE-He213)978-3-540-44729-0 | ||
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_a658.8 _223 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aB2B Brand Management _h[electronic resource] / _cby Philip Kotler, Waldemar Pfoertsch. |
| 260 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2006. |
||
| 300 | _bdigital. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aManagement. |
| 700 | 1 | _aPfoertsch, Waldemar. | |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783540253600 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-540-44729-0 |
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