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008 100301s2007 gw | s |||| 0|eng d
020 _a9783540723165
_9978-3-540-72316-5
024 7 _a10.1007/978-3-540-72316-5
_2doi
035 _a0000003342
035 _a(DE-He213)978-3-540-72316-5
050 4 _aHD28-70
072 7 _aKJU
_2bicssc
072 7 _aBUS063000
_2bisacsh
082 0 4 _a658.1
_223
100 1 _aMller-Bungart, Michael.
245 1 0 _aRevenue Management with Flexible Products
_h[electronic resource] :
_bModels and Methods for the Broadcasting Industry /
_cby Michael Mller-Bungart.
260 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2007.
300 _bdigital.
490 0 _aLecture Notes in Economics and Mathematical Systems,
_x0075-8442 ;
_v596
650 0 _aEconomics.
650 0 _aMarketing.
650 0 _aBusiness planning.
650 0 _aMass media.
650 1 4 _aEconomics/Management Science.
650 2 4 _aOrganization/Planning.
650 2 4 _aOperations Research/Decision Theory.
650 2 4 _aMedia Management.
650 2 4 _aMarketing.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783540723158
830 0 _aLecture Notes in Economics and Mathematical Systems,
_x0075-8442 ;
_v596
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-540-72316-5
908 _a121203
912 _aZDB-2-SBE
942 0 0 _cEB
989 _a1488783258
999 _c49778
_d49778