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| 001 | 0000053753 | ||
| 005 | 20171002052933.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100528s2010 gw | s |||| 0|eng d | ||
| 020 |
_a9783642042140 _9978-3-642-04214-0 |
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| 024 | 7 |
_a10.1007/978-3-642-04214-0 _2doi |
|
| 035 | _a0000003839 | ||
| 035 | _a(DE-He213)978-3-642-04214-0 | ||
| 050 | 4 | _aHF5410-5417.5 | |
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_aBUS043000 _2bisacsh |
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_a658.8 _223 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aIngredient Branding _h[electronic resource] : _bMaking the Invisible Visible / _cby Philip Kotler, Waldemar Pfoertsch. |
| 260 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2010. |
||
| 300 | _bdigital. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aIndustrial management. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 650 | 2 | 4 | _aManagement/Business for Professionals. |
| 700 | 1 | _aPfoertsch, Waldemar. | |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783642042133 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-642-04214-0 |
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| 912 | _aZDB-2-SBE | ||
| 942 | 0 | 0 | _cEB |
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