| 000 | 01024nam a22003255i 4500 | ||
|---|---|---|---|
| 001 | 0000054816 | ||
| 005 | 20171002052934.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2006 gw | s |||| 0|eng d | ||
| 020 |
_a9783835057029 _9978-3-8350-5702-9 |
||
| 024 | 7 |
_a10.1007/3-8350-5702-2 _2doi |
|
| 035 | _a0000004902 | ||
| 035 | _a(DE-He213)978-3-8350-5702-9 | ||
| 100 | 1 | _aDiehl, Sandra. | |
| 245 | 1 | 0 |
_aInternational Advertising and Communication _h[electronic resource] : _bCurrent Insights and Empirical Findings / _cedited by Sandra Diehl, Ralf Terlutter. |
| 260 |
_aWiesbaden : _bDUV, _c2006. |
||
| 300 | _bdigital. | ||
| 650 | 0 | _aEconomics. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aEconomics/Management Science. |
| 650 | 2 | 4 | _aMarketing. |
| 700 | 1 | _aTerlutter, Ralf. | |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783835004559 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/3-8350-5702-2 |
| 908 | _a121203 | ||
| 912 | _aZDB-2-SBE | ||
| 942 | 0 | 0 | _cEB |
| 989 | _a1488783258 | ||
| 999 |
_c49859 _d49859 |
||