000 01175cam a22002772a 4500
001 0000004875
003 DAYSTAR
005 20181025020005.0
008 030703s1994 mau 001 0 eng d
020 _a0072537728
040 _aDaystar
040 _dZmuyera
050 0 0 _aHF5821
_b.B62
100 1 _aArens, William F.
245 1 0 _aContemporary advertising /
_cWilliam F. Arens.
250 _a9th ed.
260 _aBoston :
_bMcGraw-Hill,
_cc2004.
300 _axxi,617 p ;
_c cm.
650 0 _aAdvertising.
908 _a060412
942 _cG
_02
999 _c500
_d500