000 01528nam a22003614a 4500
001 0000066515
005 20171002053251.0
006 m u
007 cr cn|||||||||
008 001215s2001 ilua sb 001 0 eng
010 _z 00012907
020 _z0793142954 (pbk.)
035 _a(CaPaEBR)ebr10019941
035 _a(OCoLC)70768887
040 _aCaPaEBR
_cCaPaEBR
050 1 4 _aHF5415.1265
_b.M324 2001eb
082 0 4 _a658.8/4
_221
100 1 _aMacPherson, Kim.
245 1 0 _aPermission-based E-mail marketing that works!
_h[electronic resource] /
_cKim MacPherson.
260 _aChicago, IL :
_bDearborn Trade,
_cc2001.
300 _axx, 261 p. :
_bill.
500 _aAt head of title: Everything you need to know.
504 _aIncludes bibliographical references and index.
505 0 _aE-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2013.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aTelemarketing.
650 0 _aElectronic mail messages.
650 0 _aCustomer relations.
655 7 _aElectronic books.
_2local
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/daystar/Doc?id=10019941
_zAn electronic book accessible through the World Wide Web; click to view
908 _a170314
942 0 0 _cEB
999 _c55673
_d55673