000			01833nam a22003374a 4500
001			0000077370
005			20171002053855.0
006			m u
007			cr cn|||||||||
008			040805s2005 nyu sb 001 0 eng
010			_z 2004018451
020			_z0814472435
035			_a(CaPaEBR)ebr10075584
035			_a(OCoLC)228113364
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHE8846.A55 _bM37 2005eb
082	0	4	_a384/.06573 _222
100	1		_aMartin, Dick, _d1946-
245	1	0	_aTough calls _h[electronic resource] : _bAT&T and the hard lessons learned from the telecom wars / _cDick Martin.
260			_aNew York : _bAMACOM, _cc2005.
300			_aviii, 294 p.
504			_aIncludes bibliographical references (p. [273]-286) and index.
505	0		_aDon't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
610	2	0	_aAT & T _xHistory.
650		0	_aTelecommunication _zUnited States _xHistory.
655		7	_aElectronic books. _2local
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10075584 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c66528 _d66528