000			01869nam a2200373Ia 4500
001			0000077758
005			20171002053906.0
006			m u
007			cr cn|||||||||
008			041202s2005 ilu sb 001 0 eng d
010			_z 2004028760
020			_z1419504576 (hardcover)
035			_a(CaPaEBR)ebr10077329
035			_a(OCoLC)70774247
040			_aCaPaEBR _cCaPaEBR
050	1	4	_aHF5415.33.U6 _bB35 2005eb
082	0	4	_a658.8/3/0852 _222
100	1		_aBailey, Maria T.
245	1	0	_aTrillion-dollar moms _h[electronic resource] : _bmarketing to a new generation of mothers / _cMaria T. Bailey and Bonnie W. Ulman.
260			_aChicago : _bDearborn Trade Pub., _cc2005.
300			_axviii, 237 p.
504			_aIncludes bibliographical references and index.
505	0		_aTaking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
533			_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2009. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries.
650		0	_aWomen consumers _zUnited States.
650		0	_aMothers _zUnited States.
650		0	_aMarketing _zUnited States.
650		0	_aNew Age consumers _zUnited States.
655		7	_aElectronic books. _2local
700	1		_aUlman, Bonnie W.
710	2		_aebrary, Inc.
856	4	0	_uhttp://site.ebrary.com/lib/daystar/Doc?id=10077329 _zAn electronic book accessible through the World Wide Web; click to view
908			_a170314
942	0	0	_cEB
999			_c66916 _d66916