| 000 | 01935nam a2200409 a 4500 | ||
|---|---|---|---|
| 001 | 0000092340 | ||
| 005 | 20171002054732.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 061130s2007 enk sb 001 0 eng | ||
| 010 | _z 2006039729 | ||
| 015 |
_aGBA694360 _2bnb |
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| 016 | 7 |
_z013596084 _2Uk |
|
| 020 | _z074944942X | ||
| 020 | _z9780749449421 | ||
| 035 | _a(CaPaEBR)ebr10177070 | ||
| 035 | _a(OCoLC)568032077 | ||
| 040 |
_aCaPaEBR _cCaPaEBR |
||
| 050 | 1 | 4 |
_aHF5415.13 _b.Y69 2007eb |
| 082 | 0 | 4 |
_a658.8 _222 |
| 100 | 1 |
_aYoung, Antony, _d1964- |
|
| 245 | 1 | 0 |
_aProfitable marketing communications _h[electronic resource] : _ba guide to marketing return on investment / _cAntony Young & Lucy Aitken. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page Ltd, _c2007. |
||
| 300 | _axii, 212 p. | ||
| 504 | _aIncludes bibliographical references (p. [203]-207) and index. | ||
| 505 | 0 | _aA need for a new marketing model -- A change in philosophy -- Our marketing ROI stars -- Invest, don't spend -- Concentrate on outcomes, not outputs -- Forget consumers, target customers -- Manage your communication investment portfolio -- Differentiate any way you can -- Engagement and experience are the new 30-second ads -- Apply a 'focus investing' approach -- Establish a measurement culture -- Leverage your employee capital -- Is your organization marketing ROI-fit? | |
| 533 |
_aElectronic reproduction. _bPalo Alto, Calif. : _cebrary, _d2013. _nAvailable via World Wide Web. _nAccess may be limited to ebrary affiliated libraries. |
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| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aCapital investments _xEvaluation. |
|
| 650 | 0 | _aRate of return. | |
| 650 | 0 | _aProfit. | |
| 655 | 7 |
_aElectronic books. _2local |
|
| 700 | 1 | _aAitken, Lucy. | |
| 710 | 2 | _aebrary, Inc. | |
| 856 | 4 | 0 |
_uhttp://site.ebrary.com/lib/daystar/Doc?id=10177070 _zAn electronic book accessible through the World Wide Web; click to view |
| 908 | _a170314 | ||
| 942 | 0 | 0 | _cEB |
| 999 |
_c81495 _d81495 |
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