000 02210nam a22004334a 4500
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006 m u
007 cr cn|||||||||
008 050509s2006 txua sb s001 0 eng
010 _z 2005012895
015 _aGBA603812
_2bnb
016 7 _z013354158
_2Uk
020 _z0292706901 (cl. : alk. paper)
020 _z0292709617 (pbk. : alk. paper)
035 _a(CaPaEBR)ebr10188343
035 _a(OCoLC)614978296
040 _aCaPaEBR
_cCaPaEBR
043 _an-us-tx
050 1 4 _aJK1991.5.T4
_bD67 2006eb
082 0 4 _a324.7/8/09764
_222
100 1 _aDorsey, Margaret E.
_q(Margaret Ellen),
_d1973-
245 1 0 _aPachangas
_h[electronic resource] :
_bborderlands music, U.S. politics, and transnational marketing /
_cby Margaret E. Dorsey.
250 _a1st ed.
260 _aAustin :
_bUniversity of Texas Press,
_cc2006.
300 _ax, 235 p. :
_bill.
504 _aIncludes bibliographical references (p. [207]-222) and index.
505 0 _aIntroduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
533 _aElectronic reproduction.
_bPalo Alto, Calif. :
_cebrary,
_d2013.
_nAvailable via World Wide Web.
_nAccess may be limited to ebrary affiliated libraries.
650 0 _aCampaign funds
_zTexas.
650 0 _aBusiness and politics
_zTexas, South.
650 0 _aCorporate sponsorship
_zTexas, South.
650 0 _aFestivals
_zTexas, South.
651 0 _aTexas, South
_xSocial life and customs.
655 7 _aElectronic books.
_2local
710 2 _aebrary, Inc.
856 4 0 _uhttp://site.ebrary.com/lib/daystar/Doc?id=10188343
_zAn electronic book accessible through the World Wide Web; click to view
908 _a170314
942 0 0 _cEB
999 _c83170
_d83170