A Short course in international marketing blunders

White, Michael, 1951-

A Short course in international marketing blunders mistakes made by companies that should have known better / [electronic resource] : International marketing blunders Michael White. - Novato, CA : World Trade Press, 2002. - x, 182 p. - The Short course in international trade series . - Short course in international trade series. .

Includes bibliographical references.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.


Export marketing.
International business enterprises--Management.
Business failures.


Electronic books.

HF1416 / .W48 2002eb

658.8/48