A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
Material type: TextSeries: Short course in international trade seriesPublication details: Novato, CA : World Trade Press, 2002.Description: x, 182 pOther title:- International marketing blunders
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- HF1416 .W48 2002eb
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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