The effect of strategic advertising on consumer brand loyalty: (Record no. 189230)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00998nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000060038 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KE-NaDUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180510100032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160929s xx 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Daystar |
| Transcribing agency | DUL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mallowah, Sheila |
| 9 (RLIN) | 674 |
| 245 ## - TITLE STATEMENT | |
| Title | The effect of strategic advertising on consumer brand loyalty: |
| Remainder of title | a case of Britam asset managers limited, Nairobi, Kenya |
| Statement of responsibility, etc. | Sheila Mallowah |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Nairobi : |
| Name of publisher, distributor, etc. | Daystar University |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 90 p. : |
| Other physical details | ill ; |
| 500 ## - GENERAL NOTE | |
| General note | A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 675 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 160929 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses |
| Source of classification or shelving scheme | Library of Congress Classification |
| Classification part | HF5823 |
| Item part | .K4M35 |
| Call number prefix | THES |
| Call number suffix | 2016 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Not For Loan | Africana/Special Collection | Athi-River Campus | Athi-River Campus | Africana & Special Collection | 05/10/2018 | Daystar University | 2500.00 | THES HF5823.K4M35 2016 | BK0105822 | 05/10/2018 | 02/13/2018 | Theses | ||||
| Library of Congress Classification | Africana/Special Collection | Nairobi Campus | Nairobi Campus | Africana & Special Collection | 02/13/2018 | Daystar University | 2500.00 | THES HF5823.K4M35 2016 | BK0105174 | 02/13/2018 | 02/13/2018 | Theses |