The effect of strategic advertising on consumer brand loyalty: a case of Britam asset managers limited, Nairobi, Kenya Sheila Mallowah
Material type:
TextPublication details: Nairobi : Daystar University 2016Description: xii, 90 p. : illSubject(s):
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Theses
|
Athi-River Campus Africana & Special Collection | Africana/Special Collection | THES HF5823.K4M35 2016 (Browse shelf(Opens below)) | Not For Loan | BK0105822 | ||
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Theses
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Nairobi Campus Africana & Special Collection | Africana/Special Collection | THES HF5823.K4M35 2016 (Browse shelf(Opens below)) | Available | BK0105174 |
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
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