A short course in international marketing blunders (Record no. 99481)

MARC details
000 -LEADER
fixed length control field 01597nam a2200397Ia 4500
001 - CONTROL NUMBER
control field 0000110331
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002055806.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091019s2009 cau sb 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781607800088
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781607800804
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10305901
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)567998999
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .W48 2009eb
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name White, Michael,
Dates associated with a name 1951-
245 12 - TITLE STATEMENT
Title A short course in international marketing blunders
Medium [electronic resource] :
Remainder of title mistakes made by companies that should have known better /
Statement of responsibility, etc. Michael White.
246 30 - VARYING FORM OF TITLE
Title proper/short title International marketing blunders
246 30 - VARYING FORM OF TITLE
Title proper/short title Mistakes made by companies that should have known better
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Petaluma, CA :
Name of publisher, distributor, etc. World Trade Press,
Date of publication, distribution, etc. c2009.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 177 p.
490 1# - SERIES STATEMENT
Series statement The short course in international trade series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 181-182).
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes web resources.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2009.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business failures.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises
General subdivision Management.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Short course in international trade series.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10305901">http://site.ebrary.com/lib/daystar/Doc?id=10305901</a>
Public note An electronic book accessible through the World Wide Web; click to view
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 170314
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book

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