A short course in international marketing blunders (Record no. 99481)
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000 -LEADER | |
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fixed length control field | 01597nam a2200397Ia 4500 |
001 - CONTROL NUMBER | |
control field | 0000110331 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20171002055806.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
fixed length control field | m u |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr cn||||||||| |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091019s2009 cau sb 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9781607800088 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
Canceled/invalid ISBN | 9781607800804 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (CaPaEBR)ebr10305901 |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (OCoLC)567998999 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CaPaEBR |
Transcribing agency | CaPaEBR |
050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF1416 |
Item number | .W48 2009eb |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | White, Michael, |
Dates associated with a name | 1951- |
245 12 - TITLE STATEMENT | |
Title | A short course in international marketing blunders |
Medium | [electronic resource] : |
Remainder of title | mistakes made by companies that should have known better / |
Statement of responsibility, etc. | Michael White. |
246 30 - VARYING FORM OF TITLE | |
Title proper/short title | International marketing blunders |
246 30 - VARYING FORM OF TITLE | |
Title proper/short title | Mistakes made by companies that should have known better |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Petaluma, CA : |
Name of publisher, distributor, etc. | World Trade Press, |
Date of publication, distribution, etc. | c2009. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 177 p. |
490 1# - SERIES STATEMENT | |
Series statement | The short course in international trade series |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. 181-182). |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes web resources. |
533 ## - REPRODUCTION NOTE | |
Type of reproduction | Electronic reproduction. |
Place of reproduction | Palo Alto, Calif. : |
Agency responsible for reproduction | ebrary, |
Date of reproduction | 2009. |
Note about reproduction | Available via World Wide Web. |
-- | Access may be limited to ebrary affiliated libraries. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Business failures. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Export marketing. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | International business enterprises |
General subdivision | Management. |
655 #7 - INDEX TERM--GENRE/FORM | |
Genre/form data or focus term | Electronic books. |
Source of term | local |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | ebrary, Inc. |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Short course in international trade series. |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="http://site.ebrary.com/lib/daystar/Doc?id=10305901">http://site.ebrary.com/lib/daystar/Doc?id=10305901</a> |
Public note | An electronic book accessible through the World Wide Web; click to view |
908 ## - PUT COMMAND PARAMETER (RLIN) | |
Put command parameter | 170314 |
942 00 - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Electronic Book |
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