A short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
Material type: TextSeries: Short course in international trade seriesPublication details: Petaluma, CA : World Trade Press, c2009.Edition: 3rd edDescription: ix, 177 pOther title:- International marketing blunders
- Mistakes made by companies that should have known better
- HF1416 .W48 2009eb
Includes bibliographical references (p. 181-182).
Includes web resources.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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