Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
Material type: TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008.Description: ix, 318 p. : illSubject(s): Genre/Form: DDC classification:- 658.8/02 22
- HF5415.13 .S594 2008eb
Includes bibliographical references (p. [303]-307) and indexes.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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