Perspectives on branding [electronic resource] / Jason I. Miletsky, Genevieve Smith.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. ; London : Course Learning, c2009.Description: xvi, 276 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.1255 .M55 2009eb
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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