Retail marketing and branding [electronic resource] : a definitive guide to maximizing ROI / Jesko Perrey and Dennis Spillecke.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex : Wiley, 2013.Edition: 2nd edDescription: xxii, 374 p. : ill., mapsSubject(s): Genre/Form: LOC classification:
  • HF5415.1255 .P47 2013eb
Online resources:
Contents:
pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.
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"Perspectives on consumer industries & retail"--Cover.

Includes index.

pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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