Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper.

By: Contributor(s): Material type: TextTextSeries: Foundations of communications researchPublication details: Glencoe, Ill. : Free Press, c1955.Description: xx, 400 p. : diagrs., forms, tables. ; 22 cmSubject(s): DDC classification:
  • 301.154 301.152*
LOC classification:
  • HM261 .K27 HM261 .K36 HM261 .K36
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Item type Current library Call number Copy number Status Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HM261.K36 (Browse shelf(Opens below)) c.2 Available BK027529
General Collection item General Collection item Nairobi Campus Store HM261.K36 (Browse shelf(Opens below)) Withdrawn BK033752

"A report of the Bureau of Applied Social Research, Columbia University.".

Bibliography: p. 381-393.

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