How to use advertising to build strong brands / edited by John Philip Jones.
Material type:
- 0761912428 (cloth : acidfree paper)
- 0761912436 (pbk. : acid-free paper)
- 659.1 21
- HF6161.B4 H69 1999 HF6161 .B4 H69 HF6161 .B4 H69 HF6161 .B4 H69 HF6161 .B4 H69 HF6161 .B4 H69 HF6161 .B4 H69
Includes bibliographical references and index.
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