How to use advertising to build strong brands / edited by John Philip Jones.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. : Sage Publications, c1999.Description: 394 p. : ill. ; 24 cmISBN:
  • 0761912428 (cloth : acidfree paper)
  • 0761912436 (pbk. : acid-free paper)
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF6161.B4 H69 1999 HF6161 .B4 H69 HF6161 .B4 H69 HF6161 .B4 H69 HF6161 .B4 H69 HF6161 .B4 H69 HF6161 .B4 H69
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Includes bibliographical references and index.

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