Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill, c1995.Edition: 3rd edDescription: 762 pISBN:
  • 0256136963
Subject(s): LOC classification:
  • HF5823 .B387
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves (Oversize Books Section) OS HF5823.B387 1995 (Browse shelf(Opens below)) c.1 Withdrawn BK030042
General Collection item General Collection item Nairobi Campus Open Shelves (Oversize Books Section) OS HF5823.B387 1995 (Browse shelf(Opens below)) c.2 Available BK041488

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