Marketing / William Zikmund, Michael D'Amico.

By: Contributor(s): Material type: TextTextPublication details: New York : Wiley, c1986.Edition: 2nd edDescription: xvi, 764 p. : ill. (some col.) ; 27 cmISBN:
  • 0471821985
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415 .Z54 1986 HF5415 .Z54
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Includes bibliographical references and index.

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