Marketing research / David J. Luck, Ronald S. Rubin.

By: Contributor(s): Material type: TextTextPublication details: Englewood Cliffs, NJ : Prentice-Hall, c1987.Edition: 7th edDescription: xvii, 683 p. : ill. ; 25 cmUniform titles:
  • Marketing research.
Subject(s): DDC classification:
  • 658.8/3 19
LOC classification:
  • HF5415.2 .M3555 1987 HF5415.2 .M3555  HF5415.2 .M3555
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Store HF5415.2.M3555 1987 (Browse shelf(Opens below)) Withdrawn BK032839
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.2.M3555 1987 (Browse shelf(Opens below)) Available BK044555

Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.

Includes bibliographical references and indexes.

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