Behavioural aspects of marketing / Keith C. Williams.

By: Contributor(s): Material type: TextTextPublication details: London : Heinemann, c1981.Description: ix, 235 p. : ill. ; 24 cmISBN:
  • 0434923001 (pbk.) :
Subject(s): DDC classification:
  • 658.8/342 19
LOC classification:
  • HF5548.8 .W5
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
General Collection item General Collection item Nairobi Campus Store HF5548.8.W5 (Browse shelf(Opens below)) c.2 Weeded BK033017
General Collection item General Collection item Nairobi Campus Open Shelves HF5548.8.W5 (Browse shelf(Opens below)) Available BK032981

"Published on behalf of the Institute of Marketing and the CAM Foundation.".

Includes bibliographies and index.

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