Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi / Richard Mbalya.
Material type:
TextPublication details: Nairobi : Daystar University, 2010.Description: xii, 86 p. : illSubject(s): LOC classification: - HF5415.13 .M33
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Theses
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Athi-River Campus Africana & Special Collection | THES HF5415.13.M33 2010 (Browse shelf(Opens below)) | c | Available | BK94530 | ||
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Theses
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Nairobi Campus Africana & Special Collection | THES HF5415.13.M33 2010 (Browse shelf(Opens below)) | Available | BK88726 |
A thesis presented to the school of Business and Economics of Daystar University, Kenya in partial fulfilment of the requirement for the degree of Masters of Business Administration in Marketing and Strategic Management.
Includes bibliographical references and index.
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