Brand media strategy : integrated communications planning in the digital era / Antony Young.

By: Material type: TextTextPublication details: New York, NY : Palgrave Macmillan, 2014.Edition: Second editionDescription: xii, 242 p : ill ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781137279569 (alk. paper)
Subject(s): DDC classification:
  • 658.8/27 23
LOC classification:
  • HF5415.1255 .Y68
Contents:
Google and Facebook -- The new media playbook -- A shift from media planning to communications planning -- Focusing on outcomes, not outputs -- Insight over analysis -- 1 + 1 = 3 -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity -- Deliver more relevant communications -- Touch point selection -- Getting social -- Execution is the X-factor -- Measurement and metrics-- Big data and analytics.
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Holdings
Item type Current library Call number Status Date due Barcode
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.1255.Y68 2014 (Browse shelf(Opens below)) Available BK0100934
General Collection item General Collection item Athi-River Campus Open Shelves HF5415.1255.Y68 2014 (Browse shelf(Opens below)) Available BK0100933
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.1255.Y68 2014 (Browse shelf(Opens below)) Checked out 05/14/2024 BK0100935
General Collection item General Collection item Nairobi Campus Open Shelves HF5415.1255.Y68 2014 (Browse shelf(Opens below)) Available BK0100936

Includes bibliographical references and index.

Google and Facebook -- The new media playbook -- A shift from media planning to communications planning -- Focusing on outcomes, not outputs -- Insight over analysis -- 1 + 1 = 3 -- Conducting the orchestra : making integration real -- Unlocking moments of receptivity -- Deliver more relevant communications -- Touch point selection -- Getting social -- Execution is the X-factor -- Measurement and metrics-- Big data and analytics.

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