Trust of Potential Buyers in New Entrepreneurial Ventures [electronic resource] : An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / by Gunnar Wiedenfels.

By: Contributor(s): Material type: TextTextPublication details: Wiesbaden : Gabler, 2009.Description: digitalISBN:
  • 9783834994950
Subject(s): Additional physical formats: Printed edition:: No titleDDC classification:
  • 658.8 23
LOC classification:
  • HF5410-5417.5
Online resources: In: Springer eBooks
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