Strategic customer service [electronic resource] : managing the customer experience to increase positive word of mouth, build loyalty, and maximize profits / John A. Goodman.
Material type:
- 658.8/12 22
- HF5415.5 .G672 2009eb
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
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