The price advantage
Baker, Walter L.
The price advantage [electronic resource] / Walter L. Baker, Michael V. Marn, Craig C. Zawada. - 2nd ed. - Hoboken, N.J. : Wiley, c2010. - xviii, 366 p. : ill. - Wiley finance series . - Wiley finance series. .
Includes index.
Introduction -- Components of pricing excellence -- Transactions -- Customer value.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Pricing.
Electronic books.
HF5416.5 / .M365 2010eb
658.8/16
The price advantage [electronic resource] / Walter L. Baker, Michael V. Marn, Craig C. Zawada. - 2nd ed. - Hoboken, N.J. : Wiley, c2010. - xviii, 366 p. : ill. - Wiley finance series . - Wiley finance series. .
Includes index.
Introduction -- Components of pricing excellence -- Transactions -- Customer value.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Pricing.
Electronic books.
HF5416.5 / .M365 2010eb
658.8/16