The price advantage [electronic resource] / Walter L. Baker, Michael V. Marn, Craig C. Zawada.

By: Contributor(s): Material type: TextTextSeries: Wiley finance seriesPublication details: Hoboken, N.J. : Wiley, c2010.Edition: 2nd edDescription: xviii, 366 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/16 22
LOC classification:
  • HF5416.5 .M365 2010eb
Online resources:
Contents:
Introduction -- Components of pricing excellence -- Transactions -- Customer value.
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Includes index.

Introduction -- Components of pricing excellence -- Transactions -- Customer value.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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