The price advantage [electronic resource] / Walter L. Baker, Michael V. Marn, Craig C. Zawada.
Material type:
- 658.8/16 22
- HF5416.5 .M365 2010eb
Includes index.
Introduction -- Components of pricing excellence -- Transactions -- Customer value.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
There are no comments on this title.