Perspectives on promotion and database marketing
Blattberg, Robert C., 1942-
Perspectives on promotion and database marketing the collected works of Robert C Blattberg / [electronic resource] : editor, Greg M Allenby. - Singapore : World Scientific, 2010. - xi, 316 p. : ill.
Includes bibliographical references.
pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Blattberg, Robert C., 1942-
Database marketing.
Electronic books.
HF5415.126 / .B53 2010eb
Perspectives on promotion and database marketing the collected works of Robert C Blattberg / [electronic resource] : editor, Greg M Allenby. - Singapore : World Scientific, 2010. - xi, 316 p. : ill.
Includes bibliographical references.
pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Blattberg, Robert C., 1942-
Database marketing.
Electronic books.
HF5415.126 / .B53 2010eb