Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby.

By: Contributor(s): Material type: TextTextPublication details: Singapore : World Scientific, 2010.Description: xi, 316 p. : illSubject(s): Genre/Form: LOC classification:
  • HF5415.126 .B53 2010eb
Online resources:
Contents:
pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.
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Includes bibliographical references.

pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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