Social marketing to the business customer
Gillin, Paul.
Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships / [electronic resource] : Paul Gillin, Eric Schwartzman. - Hoboken, N.J. : Wiley, c2011. - xxii, 250 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Marketing--Social aspects.
Social media.
Electronic books.
HF5415.1265 / .G554 2011eb
658.8/72
Social marketing to the business customer listen to your B2B market, generate major account leads, and build client relationships / [electronic resource] : Paul Gillin, Eric Schwartzman. - Hoboken, N.J. : Wiley, c2011. - xxii, 250 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2011.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Internet marketing.
Marketing--Social aspects.
Social media.
Electronic books.
HF5415.1265 / .G554 2011eb
658.8/72