Social marketing to the business customer [electronic resource] : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2011.Description: xxii, 250 p. : illSubject(s): Genre/Form: DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .G554 2011eb
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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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