Brand Bible

Brand Bible the complete guide to building, designing, and sustaining brands / [electronic resource] : Complete guide to building, designing, and sustaining brands edited by Debbie Millman ; Rodrigo Corral Design. - Beverly, Mass. : Rockport Publishers, c2012. - 312 p. : col. ill.

Includes bibliographical references and index.

pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Branding (Marketing)
Brand name products.


Electronic books.

HF5415.1255 / .M548 2012eb

658.8/27