Brand Bible (Record no. 157799)

MARC details
000 -LEADER
fixed length control field 01521nam a2200373 a 4500
001 - CONTROL NUMBER
control field 0000168656
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002063453.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110928s2012 maua sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2011040806
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781592537266 (softcover)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 159253726X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781610581981 (e-book)
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10690621
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)798945171
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number .M548 2012eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 23
245 00 - TITLE STATEMENT
Title Brand Bible
Medium [electronic resource] :
Remainder of title the complete guide to building, designing, and sustaining brands /
Statement of responsibility, etc. edited by Debbie Millman ; Rodrigo Corral Design.
246 30 - VARYING FORM OF TITLE
Title proper/short title Complete guide to building, designing, and sustaining brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Beverly, Mass. :
Name of publisher, distributor, etc. Rockport Publishers,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent 312 p. :
Other physical details col. ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note pt. 1. Building brands -- pt. 2. Sustaining brands -- pt. 3. Designing brands.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2013.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Millman, Debbie.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10690621">http://site.ebrary.com/lib/daystar/Doc?id=10690621</a>
Public note An electronic book accessible through the World Wide Web; click to view
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 170314
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book

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