Attention and value
Bitgood, Stephen.
Attention and value keys to understanding museum visitors / [electronic resource] : Stephen Bitgood. - Walnut Creek, Calif. : Left Coast Press, Inc., 2013. - 213 p. : ill.
Includes bibliographical references and index.
Part 1. What We Know about Visitor Attention -- Introduction -- Early Studies -- Theories and Models -- Outcomes of Engaged Attention -- Overview of the Attention-Value Model -- Part 2. Understanding Value and Motivation -- Value as a Combination of Quality and Duration -- How Value Influences Choice of Text -- Predicting Engaged Attention to Exhibit Text -- Part 3. Ways to Promote Engaged Attention -- Visitor Self Guides -- Instructions to Describe/Compare Objects -- Label Placement -- Supplementing Audio with Text -- Large Interpretive Background -- Part 4. Promoting Engaged Attention through Exhibit Design -- Phenomena that Decrease Visitor Attention -- Visitor Navigation and Attention -- Some Guiding Principles for Exhibitions -- Appendix A: Checklist for Managing Attention.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Museum visitors.
Attention--Social aspects.
Value--Social aspects.
Museum exhibits--Social aspects.
Museum exhibits--Psychological aspects.
Museums--Social aspects.
Museums--Psychological aspects.
Electronic books.
AM7 / .B567 2013eb
069
Attention and value keys to understanding museum visitors / [electronic resource] : Stephen Bitgood. - Walnut Creek, Calif. : Left Coast Press, Inc., 2013. - 213 p. : ill.
Includes bibliographical references and index.
Part 1. What We Know about Visitor Attention -- Introduction -- Early Studies -- Theories and Models -- Outcomes of Engaged Attention -- Overview of the Attention-Value Model -- Part 2. Understanding Value and Motivation -- Value as a Combination of Quality and Duration -- How Value Influences Choice of Text -- Predicting Engaged Attention to Exhibit Text -- Part 3. Ways to Promote Engaged Attention -- Visitor Self Guides -- Instructions to Describe/Compare Objects -- Label Placement -- Supplementing Audio with Text -- Large Interpretive Background -- Part 4. Promoting Engaged Attention through Exhibit Design -- Phenomena that Decrease Visitor Attention -- Visitor Navigation and Attention -- Some Guiding Principles for Exhibitions -- Appendix A: Checklist for Managing Attention.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Museum visitors.
Attention--Social aspects.
Value--Social aspects.
Museum exhibits--Social aspects.
Museum exhibits--Psychological aspects.
Museums--Social aspects.
Museums--Psychological aspects.
Electronic books.
AM7 / .B567 2013eb
069