Attention and value [electronic resource] : keys to understanding museum visitors / Stephen Bitgood.

By: Contributor(s): Material type: TextTextPublication details: Walnut Creek, Calif. : Left Coast Press, Inc., 2013.Description: 213 p. : illSubject(s): Genre/Form: DDC classification:
  • 069 23
LOC classification:
  • AM7 .B567 2013eb
Online resources:
Contents:
Part 1. What We Know about Visitor Attention -- Introduction -- Early Studies -- Theories and Models -- Outcomes of Engaged Attention -- Overview of the Attention-Value Model -- Part 2. Understanding Value and Motivation -- Value as a Combination of Quality and Duration -- How Value Influences Choice of Text -- Predicting Engaged Attention to Exhibit Text -- Part 3. Ways to Promote Engaged Attention -- Visitor Self Guides -- Instructions to Describe/Compare Objects -- Label Placement -- Supplementing Audio with Text -- Large Interpretive Background -- Part 4. Promoting Engaged Attention through Exhibit Design -- Phenomena that Decrease Visitor Attention -- Visitor Navigation and Attention -- Some Guiding Principles for Exhibitions -- Appendix A: Checklist for Managing Attention.
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Includes bibliographical references and index.

Part 1. What We Know about Visitor Attention -- Introduction -- Early Studies -- Theories and Models -- Outcomes of Engaged Attention -- Overview of the Attention-Value Model -- Part 2. Understanding Value and Motivation -- Value as a Combination of Quality and Duration -- How Value Influences Choice of Text -- Predicting Engaged Attention to Exhibit Text -- Part 3. Ways to Promote Engaged Attention -- Visitor Self Guides -- Instructions to Describe/Compare Objects -- Label Placement -- Supplementing Audio with Text -- Large Interpretive Background -- Part 4. Promoting Engaged Attention through Exhibit Design -- Phenomena that Decrease Visitor Attention -- Visitor Navigation and Attention -- Some Guiding Principles for Exhibitions -- Appendix A: Checklist for Managing Attention.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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