Brand identity essentials
Budelmann, Kevin.
Brand identity essentials 100 principles for designing logos and building brands / [electronic resource] : Brand identity essentials : one hundred principles for designing logos and building brands Kevin Budelmann, Yang Kim, Curt Wozniak. - Beverly, Mass. : Rockport Publishers, c2010. - 208 p. : ill. (chiefly col.)
Includes index.
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Logos (Symbols)--Design.
Industrial design coordination.
Electronic books.
NC1002.L63 / B83 2010eb
741.6
Brand identity essentials 100 principles for designing logos and building brands / [electronic resource] : Brand identity essentials : one hundred principles for designing logos and building brands Kevin Budelmann, Yang Kim, Curt Wozniak. - Beverly, Mass. : Rockport Publishers, c2010. - 208 p. : ill. (chiefly col.)
Includes index.
Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Logos (Symbols)--Design.
Industrial design coordination.
Electronic books.
NC1002.L63 / B83 2010eb
741.6