Brand identity essentials (Record no. 159185)

MARC details
000 -LEADER
fixed length control field 02237nam a2200409 a 4500
001 - CONTROL NUMBER
control field 0000170042
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171002063543.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100504s2010 maua s 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2010018826
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 159253578X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781592535781
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781610580687 (e-book)
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10715613
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)782910805
040 ## - CATALOGING SOURCE
Original cataloging agency CaPaEBR
Transcribing agency CaPaEBR
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NC1002.L63
Item number B83 2010eb
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Budelmann, Kevin.
245 10 - TITLE STATEMENT
Title Brand identity essentials
Medium [electronic resource] :
Remainder of title 100 principles for designing logos and building brands /
Statement of responsibility, etc. Kevin Budelmann, Yang Kim, Curt Wozniak.
246 3# - VARYING FORM OF TITLE
Title proper/short title Brand identity essentials :
Remainder of title one hundred principles for designing logos and building brands
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Beverly, Mass. :
Name of publisher, distributor, etc. Rockport Publishers,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent 208 p. :
Other physical details ill. (chiefly col.)
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Imagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
520 8# - SUMMARY, ETC.
Summary, etc. This title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Palo Alto, Calif. :
Agency responsible for reproduction ebrary,
Date of reproduction 2013.
Note about reproduction Available via World Wide Web.
-- Access may be limited to ebrary affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Logos (Symbols)
General subdivision Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial design coordination.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kim, Yang,
Dates associated with a name 1968-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wozniak, Curt.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ebrary, Inc.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://site.ebrary.com/lib/daystar/Doc?id=10715613">http://site.ebrary.com/lib/daystar/Doc?id=10715613</a>
Public note An electronic book accessible through the World Wide Web; click to view
908 ## - PUT COMMAND PARAMETER (RLIN)
Put command parameter 170314
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Book

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