Loyalty cards in the apparel industry in Germany and Spain :
Janotta, Sarah-Mailin,
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / Sarah-Mailin Janotta. - 1 online resource (133 pages) : illustrations
Includes bibliographical references.
9783954895151 (e-book)
Clothing trade--Germany.
Clothing trade--Spain.
Electronic books.
HD9940.G3 / J36 2014eb
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / Sarah-Mailin Janotta. - 1 online resource (133 pages) : illustrations
Includes bibliographical references.
9783954895151 (e-book)
Clothing trade--Germany.
Clothing trade--Spain.
Electronic books.
HD9940.G3 / J36 2014eb