Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / Sarah-Mailin Janotta.

By: Material type: TextTextPublisher: Hamburg : Anchor Academic Publishing, 2014Description: 1 online resource (133 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9783954895151 (e-book)
Subject(s): Genre/Form: LOC classification:
  • HD9940.G3 J36 2014eb
Online resources:
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Includes bibliographical references.

Description based on online resource; title from PDF title page (ebrary, viewed April 21, 2014).

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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