Influence of marketing promotions on lifestyle consumption by the middle class:
Mburu, Jackline Wairimu
Influence of marketing promotions on lifestyle consumption by the middle class: a case of customers of selected premium restaurants in Nairobi / Jackline wairimu Mburu - Nairobi Daystar University 2017 - xii, 87 p.
A thesis presented to the School of Business and economics in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing
Includes bibliographical references
Sales promotion -- Econometric models
Consumers' preferences -- Econometric models
Influence of marketing promotions on lifestyle consumption by the middle class: a case of customers of selected premium restaurants in Nairobi / Jackline wairimu Mburu - Nairobi Daystar University 2017 - xii, 87 p.
A thesis presented to the School of Business and economics in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing
Includes bibliographical references
Sales promotion -- Econometric models
Consumers' preferences -- Econometric models