Influence of marketing promotions on lifestyle consumption by the middle class: (Record no. 188546)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaDUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171031130248.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171031b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DUL
Transcribing agency DUL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mburu, Jackline Wairimu
245 ## - TITLE STATEMENT
Title Influence of marketing promotions on lifestyle consumption by the middle class:
Remainder of title a case of customers of selected premium restaurants in Nairobi /
Statement of responsibility, etc. Jackline wairimu Mburu
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi
Name of publisher, distributor, etc. Daystar University
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xii, 87 p.
500 ## - GENERAL NOTE
General note A thesis presented to the School of Business and economics in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion -- Econometric models
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers' preferences -- Econometric models
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses
Classification part HD6483
Item part .M38
Call number prefix THES
Call number suffix 2007
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Not For Loan Nairobi Campus Nairobi Campus Africana & Special Collection 10/31/2017 Daystar University 2500.00   THES HD6483.M38 2017 BK0104553 10/31/2017 10/31/2017 Theses