The influence of customer relationship management on firm performance:
Kiarie, Winnie W.
The influence of customer relationship management on firm performance: a case of law firms in Nairobi County, Kenya / Winnie W. Kiarie - Nairobi : Daystar University, 2017 - xi, 89 p.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Includes bibliographical references
Customer relations--Management
The influence of customer relationship management on firm performance: a case of law firms in Nairobi County, Kenya / Winnie W. Kiarie - Nairobi : Daystar University, 2017 - xi, 89 p.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Strategic Management.
Includes bibliographical references
Customer relations--Management