The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya:
Irankunda, Annie
The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited / Annie Irankunda - Nairobi : Daystar University, 2017 - xi, 71 p.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references
Internet marketing
Social media
Branding (Marketing)
The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: a case of Dotsavvy limited / Annie Irankunda - Nairobi : Daystar University, 2017 - xi, 71 p.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references
Internet marketing
Social media
Branding (Marketing)