The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya: (Record no. 188583)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaDUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171108123704.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171031b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DUL
Transcribing agency DUL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Irankunda, Annie
245 ## - TITLE STATEMENT
Title The influence of sources of social media communication on building brand equity in small medium enterprises in Kenya:
Remainder of title a case of Dotsavvy limited /
Statement of responsibility, etc. Annie Irankunda
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi :
Name of publisher, distributor, etc. Daystar University,
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent xi, 71 p.
500 ## - GENERAL NOTE
General note A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses
Classification part HF5415.1265
Item part .K4I73
Call number prefix THES
Call number suffix 2017
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Not For Loan Africana/Special Collection Nairobi Campus Nairobi Campus Africana & Special Collection 11/08/2017 Daystar University 2500.00   THES HF5415.1265.K4I73 2017 BK0104567 11/08/2017 11/08/2017 Theses