The role of strategic marketing in enhancing sustainable competitiveness in the marketplace:
Odhiambo, Alex Otieno
The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya / Alex Otieno Odhiambo - Nairobi : Daystar University, 2015 - xi, 95 p.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references
Marketing--Management
Competition
The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: a case of selected branches of National Bank, Nairobi, Kenya / Alex Otieno Odhiambo - Nairobi : Daystar University, 2015 - xi, 95 p.
A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
Includes bibliographical references
Marketing--Management
Competition