The role of strategic marketing in enhancing sustainable competitiveness in the marketplace: (Record no. 189235)

MARC details
000 -LEADER
fixed length control field nam a22 7a 4500
003 - CONTROL NUMBER IDENTIFIER
control field KE-NaDUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180213145425.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171031b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DUL
Transcribing agency DUL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Odhiambo, Alex Otieno
9 (RLIN) 738
245 ## - TITLE STATEMENT
Title The role of strategic marketing in enhancing sustainable competitiveness in the marketplace:
Remainder of title a case of selected branches of National Bank, Nairobi, Kenya /
Statement of responsibility, etc. Alex Otieno Odhiambo
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Nairobi :
Name of publisher, distributor, etc. Daystar University,
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent xi, 95 p.
500 ## - GENERAL NOTE
General note A thesis presented to the School of Business and Economics of Daystar University, Kenya in partial fulfillment of the requirements for the degree of Master of Business Administration in Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
9 (RLIN) 739
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Competition
9 (RLIN) 740
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Theses
Classification part HF5415.13
Item part .K4O85
Call number prefix THES
Call number suffix 2015
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     Africana/Special Collection Nairobi Campus Nairobi Campus Africana & Special Collection 02/13/2018 Daystar University 2500.00   THES HF5415.13.K4O85 2015 BK0105199 02/13/2018 02/13/2018 Theses